Every label tells a story. A story about the brand, its quality and other related information. A label always creates that “first impression” about the brand in the minds of the potential customers. In order to stand out from your competing products, your label should be clean, informative, be durable enough, and most importantly, aesthetically appealing. A visually appealing label make a direct impact on the consumer’s and increases the probability of the product being picked up. Moreover, a label shoulders the responsibility of providing information about the product and, at the same time, be durable enough to last till it reaches the end user. It should remain intact even if it is in contact with oil, moisture or water.
So many requirements from a label. Now, this explains why label designing requires time and thinking. The label industry has come a long way from conventional paper labels to modern day shrink labels.
Shrink Labels or Shrink Sleeves have grown in popularity over the past few decades. It is a type of label, which on heat application, conforms to the shape of the container it is being applied to. It provides a 360 degrees coverage to the container thereby, allowing a grand display of your brand and product information. The labels are typically printed on either plastic or polyester film material and are commonly used on aluminum cans and glass or plastic bottles.
A shrink label acts like a “second skin” to your product. Not only does it allows brilliant artwork, but also stays away from oil, moisture and water.
TYPES OF SHRINK SLEEVE LABEL MATERIAL
There are commonly 5 types of shrink sleeve label material available
1. PETG (Polyethylene Terephthalate Glycol)
PETG is a high density film with a high strength ratio and excellent clarity. While PETG is the most expensive and most heat resistant shrink sleeve, they
are the most scuff resistant, have a higher gloss, and also have a higher shrink percentage. PETG is often used in food and beverage packaging.
2. PVC (Polyvinyl Chloride)
PVC is a high density film that shrinks at low temperature ranges. It is the most commonly used shrink sleeve material for the market. It has excellent shrinkage rates, clarity, print quality, and a wide range of both shrink temperatures and shrink ratios. PVC also has high impact strength for extra weather resistance. This scuff resistant shrink sleeve material has the lowest cost, but is also less environmentally friendly than other shrink sleeve materials currently in use.
3. OPS (Oriented Polystyrene)
OPS offers the lowest vertical shrink of the shrink materials in addition to a more consistent finish. OPS is also more cost effective than PETG. OPS shrink labels are commonly used containers that will be squeezed during application.
4. PLA (Polylactic Acid)
PLA is a biodegradable thermoplastic made from renewable resources like cornstarch. The fact that PLA is biodegradable has increased its popularity in recent years and in addition to its use as printed shrink sleeve labels, PLA has also been used as a loose-fill flexible packaging material. It’s important to note that PLA is more expensive, it can be difficult to handle, since it very brittle, and it is NOT recyclable in recycling systems used today.
5. PE (Polyethylene)
PE is a popular choice for shrink sleeves because of its versatility and flexibility. PE shrink sleeves can be printed with high quality graphics and are resistant to moisture, chemicals and UV light.
Here are some common shrink percentages for different shrink sleeve substrates:
HOW TO CHOOSE THE MATERIAL?
Choosing the right kind of shrink sleeve material as per your product, can be a tricky. As stated earlier, while right packaging/labelling speaks volumes about your brand and your product, faulty or improper packaging can ruin the entire brand image. So choosing the right material becomes extremely important. At Prakash Shrink Pack India, we understand your requirements. We have an entire department dedicated to study the market and understand your needs as well. Keeping both of them in sync with each other, we offer best possible solutions for your labelling needs. We believe in justifying our motto, “Building Brand Image Passionately”.